Brand Spotlight: Website Design for FitBliss.TV

Yesterday was launch day for my sweet client, Emily, from FitBliss.TV! We remodeled her online home with a beautiful new website design focusing on her one-on-one online coaching, and downloadable programs for busy, overwhelmed women who are looking to find their beauty, inside and out.

Together, we’ve been working on making her dreams a reality and creating an online presence that allows her to coach from anywhere.

When Emily and I hopped on our first video chat, I knew right away that I loved what she stood for.

As a former college runner turned leisure jogger and as a creative business owner who struggles to maintain a healthy balance of self-care and hustle, I completely understood the need for someone like Emily. Someone to motivate, support and help tired, busy, overwhelmed woman create balance.

The Process

Building a new online home for Emily meant we had to revisit her branding, her target audience, and further define her why – get to the heart of her business.

After peeling back a few layers, gaining additional clarity and truly understanding who she’s talking to, we were able to start to bring her brand to life with visual components.

From here, we solidified her brand colors, fonts, and overall aesthetic to remodel her online home, but didn’t end there. We also put together a brand guidelines document – a concise document that she can reference with her defined ideal client, mission, vision, purpose and core values, her defined brand personality, and her visual identity all in one spot.

Working Together

I truly enjoyed working with Emily, bringing her vision to life and creating a space where she can fulfill her mission of helping women find their bliss.

It makes me so happy knowing I was able to be apart of her brand journey.  I asked Emily to share a few thoughts about her experience working together, here’s what she had to say:

From our first call, I knew I liked Sianne, not only was she very knowledgeable in her field, but she was easy to talk to and it’s as if she could read my mind!

By the time I hung up the phone I felt like she knew what direction I wanted to go, and the exact steps I needed to take in order to get there.  I’ll be honest, at the time, I had no idea just how much of an impact she was going to have on my entire business.  But I can say now with complete certainty, that she went above and beyond the job I hired her to do!

Not only did she help me build a clean, recognizable Brand and a beautiful, professional Website –  but she provided me with honest feedback, support and advice that helped me get clarity, increased my focus and my productivity- and best of all, has helped me bring my dreams to life!

I am SO happy to have had the pleasure of working with her, and can say with confidence that this will not be the last time I do!

What is your favorite part of your new site?

My favorite part about the website is the GET STARTED Page that Sianne had the idea of adding!!  She is incredibly creative and ON POINT- It’s like a BONUS adventure when you’re scrolling through my Website. 🙂

What are you most excited about?

I’m so excited to have a website I am proud to send people too. I always felt like obtaining a website I am proud of was a distant dream. Until I met Sianne, it was hard to imagine how I would ever accomplish it.  I’m now SO proud, and excited to send anyone and everyone to my site.  And honestly, I’m excited to utilize her services to continue building out my dream business!

What was it like working together?

Working with Sianne, was more than a pleasure!  She is thorough, knowledgeable, honest and quick to respond!  At this point, she has become a crucial part of my Tribe, and I can say with certainty that this is NOT the last time we’ll be working together 🙂

Okay, I know, I know, you wanna see Emily’s new site!! So, without further ado, here’s her new space on the internet!

[button url=””]THE ALL NEW FITBLISS.TV WEBSITE[/button]

Thank you, Emily, for allowing me to be apart of your brand journey!

Are you looking to define your brand and build a strong online presence? Let’s work together!



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